Our Stories
The People, Purpose, and Possibility Behind RedoxStrong
We believe people should be able to learn at their own pace, see the products clearly, ask honest questions, and decide what is right for them—without pressure. Therefore, we share the stories behind RedoxStrong, the beginning of ASEA, and personal experiences from people who chose to make ASEA part of their lives.
We first came to ASEA because we were looking for something different: a practical way to support a healthier, more active life. After using the ASEA products for over 10 years, we know the redox impacts on cellular health. Increased energy, reduced allergy symptoms, improved sleep quality, relieved joint pain, better vision, and mental clarity, plus youthful appearance with RENUAdvanced. Overall, consistency is key and the body system simply works better.
You wonder if there can be downtime. Yes, when you stop drinking ASEA Redox for an extended period of time. Your body tells and you can feel it. Everyone wants a happy and healthy life. Let your friends and family know about cellular health and the redox health effects. We know even kids and pets are happy with it.
ASEA has become more than a product to us. It is something we want to understand more deeply, share responsibly, and make easier for others to explore. Check out the Redox Science page and know how ASEA Redox positively impacts your cellular health. That is why we create RedoxStrong: to help people learn more about ASEA Redox, know the products, understand the opportunity if it interests them, and find a path that fits their own life.
Where the ASEA Story Began
ASEA began with the vision of its founder, Verdis Norton (1939–2025). He recognized the potential of redox signaling technology and believed it could help bring greater understanding of the body’s natural cellular communication into everyday life. More than a business idea, Verdis wanted to build a company that could improve lives, create opportunity, and be a force for good. The new company was named ASEA, inspired by the constant cycle of rejuvenation and rebirth that comes from the sea. His vision became the foundation of ASEA—and it continues through a global community of people who are learning, sharing, and moving forward together.
Verdis built ASEA alongside his son, Tyler Norton, ASEA’s co-founder and Chairman of the Board. Together, they recognized the potential of redox signaling technology and helped turn that vision into the company ASEA is today.
Tyler continues to guide ASEA’s direction while honoring the purpose and values established from the beginning. Alongside him, Jarom Webb—Vice Chairman, Founding Executive, and CEO—carries the company’s original vision forward. Having been part of ASEA since its pre-launch in 2009, Jarom leads with a focus on people, purpose, and helping more individuals around the world discover ASEA.
Founded in 2010, the ASEA Genesis video below tells the story of bringing ASEA to people everywhere. Today, ASEA continues to develop products rooted in redox science and is shared by customers and Brand Partners around the world over 30 countries.
Recognition, Purpose & Trust
ASEA has been recognized by Utah Business as one of Utah’s Best Companies to Work For—a reflection of the people and culture behind the company.
ASEA’s commitment to being a force for good also reaches beyond business. In 2026, the ASEA Advancing Life Foundation received a Silver TITAN American Business Award for Corporate Social Responsibility, recognizing its humanitarian work and lasting global impact.
For added consumer confidence, ASEA, LLC is a BBB Accredited Business with an A+ BBB rating (accredited since 2015).